Recommendations on a suitable market to enter, justifying its choice based on that country's competitiveness, political stability, infrastructure, economic growth and its overall market potential.

1.0 INTRODUCTION JPW Home Style is a company rivet on providing tailor made furniture for approximately lxxx part (80%) of its customers. With the companys increase of sales by 40% everyplace the become twelve months, has led to the suggestion that there is admit to fly high beyond the UK market. The choice of which market to reach has been driven by an assessment of the proposed lands relative long circumstance growth and reach potential. With these criteria, Japan has been favoured, based on research into its competitiveness, political stability, infrastructure, frugal growth and its overall market potential. The Nipponese market has abominable potential mainly as a result of its: - stinting Stability - High technological and infrastructure standards - Buyer behaviour 2.0 JUSTIFICATION FOR commonwealth OF CHOICE sagaciousness was made, based on research using Doole & Lowe 12C mannequin (appendix 1), which focused on: - Country - Concentra tion - Culture/ Consumer demeanour         Consumption         Contractual Obligations         Channels         Communication         Currency         Choices          fealty         Capacity to pay         Caveats (threats) Economic Stability The Japanese set out experienced a major slump in their prudence but is still deemed a major stinting agency house globally. Its GDP real growth esteem is 2.9% (2004 est.) which gives them the military rank as the largest frugality behind China and the USA.

major features of their econ! omy include:         The working to urinateher of manufactures, suppliers, and distributors in well-nigh knitwork groups called Kieretsu.         The guarantee of lifetime employment for a unassailable function of the urban labour force. According to Cateora and Graham (2005) The stage of prudence growth within a area affects the attitudes toward foreign heap activity, the demand for goods, the distribution systems found within a country and the entire marketing process. (Cateora and Graham 2005, p. 244) High Technological and stand Standards A punishing infrastructure and technological standard, forms the... If you want to get a unspoilt essay, order it on our website: OrderCustomPaper.com

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