Comcast Marketing Strategy

market St valuategy Comcast Corporation EXECUTIVE SUMMARYComcast Corporation is facing heavy new competition in markets where it used to allow none. Comcast has been losing analog logical argument television customers while at the same time seeing decrease growth of subscribers for its new respond ups. For example, Comcast added 247,000 digital credit line subscribers in the 4th ass of 2008, which is less than half of the 530,000 subscribers they added at the same time the previous course of instruction (businessinsider. com). Comcast is the largest cable company in the United States. In most of the regions that they operate, they be almost a monopoly. In Maryland alone, they command 82% of the cable market (allbusiness. om). Unfortunately, Comcast has constituten the attitude of a monopoly when it comes to customer service and pricing. In 2004 and 2007, Comcast had the worst customer satisfaction rating of any company in the country (wikipedia. org). Co mcasts legacy of terrible customer service has their customers ready to kickoff to a new companys service as soon as it becomes available. Telecommunications companies stool begun to capitalize on this by implementing new technologies to provide digital television, spunky speed network and internet telephony service over their real networks in order to compete directly against Comcast.In order to receive Comcasts mission of posting the best products and the most customer-friendly and reliable service in the market, we are proposing a new client Service initiative as well as a Total Content Distribution strategy. This involves getting media content providers in order to provide exclusive content and to offer a one-stop shopping experience for consumers for all their entertainment and communication needs. merchandise Definition and Opportunity Comcast identifies its target market size as 50. one million million homes, located in 39 states and the District of Columbia, which can be machine-accessible to its distribution system without further extension of transmission lines. Currently, Comcast has 24. 2 million video customers (47. 8% penetration), 14. 9 million high-speed internet customers (29. 7% penetration), and 6. 5 million phone customers (13. 9% penetration). Comcast generates approximately 95% of its unite revenue from its Cable segment. Its cable systems simultaneously deliver video, high-speed internet and phone services to its customers (2008 Annual Report). Appendix A Example Customer Satisfaction SurveyIn your most recent customer service experience, how did you contact the representative? ( )In Person ( )By Telephone ( )Internet ( )Other About how long did you soak up to wait before speaking to a representative? ( )I was taken sustenance of immediately ( )Within 3 proceedings ( )3-5 minutes ( )5-10 minutes ( )More than 10 minutes Did our representative (Select all that apply) ( )Quickly identify the problem ( )Appear knowledgeable a nd competent ( )Help you construe the cause and the solution to the problem ( )Handle issues with courtesy and professionalism About how long did it take to get this problem resolved? )Immediate Resolution ( )Less than a day ( )Between 2 and 3 days ( )Between 3 and 5 days ( )More than a workweek ( )The problem is still not resolved How many times did you have to contact customer service before the problem was corrected? ( )Once ( )Twice ( )Three quantify ( )More than Three times On a scale of 1 to 5 where 1 represents Extremely dissatisfied and 5 represents Extremely Satisfied, please decide the below questions and provide any explanation that could help us to reform our customer service. How satisfied are you with the customer service experience? Overall, how would you rate your level of satisfaction with Comcast?If you were less than totally satisfied, what could have been done to serve you better? WORKS CITED Comcast. Wikipedia. org. Wikipedia. org, 2009. Web. 24 November 2 009. http//en. wikipedia. org/wiki/Comcast Comcast Corporation. Annual Report, 2008. Philadelphia, PA Comcast Corporation, 2008. Frommer, Dan. Comcast Beats Street, and Growth Hits the Wall. The Business Insider. Silicon Valley Insider, 2009. Web. 18 February 2009. http//www. businessinsider. com/comcast-beats-street-but-growth-hits-the-wall-2009-2 HD Market incursion at All-Time High. Afterdawn. com. AfterDawn Ltd, 2009. Web. 19 October 2009. ttp//www. afterdawn. com/news/archive/16014. cfm/ Herman, Josh. Consumers on the Move. Direct, 1 June 2006 pp 30-31. Mello, John P. DVR Market Penetration Riding a Provider-Powered Wave. TechNewsWorld. com. E-Commerce Times, 2007. Web. 19 October 2009. http//www. technewsworld. com/ allegory/media-convergence/59497. html. New Verizon Wireless Advertising Campaign Introduces the People Behind the Nations intimately Reliable Wireless Network. Worlds Technology News. Technology News, 2009. Web. 25 November 2009. http//www. mirror99. com/2 0060514/new_verizon_wireless_advertising_campaign_introduces_the_peo le_behind_the_nation_s_most_reliable_wireless_dfjg. jspx ODonnell, Jayne. Gen Y Sits on Top of Consumer Food Chain. USA Today, 11 October 2006 p. 3B Research Internet connected TVs the trend for 2009. Copypaste. nl. Copypaste Media, 9 August 2009. Web. 19 October 2009. http//www. copypaste. nl/788/research-internet-connected-tvs-now-officially-the-trend-for-2009. Waddell, Ray. Comcast Center Title Deal Is One For Record Books. AllBusiness. AllBusiness, 2000. Web. 24 January 2000. http//www. allbusiness. com/services/amusement-recreation-services/4560069-1. html