British and Chinese Contemporary Media

The British Broadcasting throne (BBC) and China Central boob tube (CATV) ar the two popular media consumeing millions of audiences in the world. For classs, they have been making efforts to tackle new technology, new techniques and new means for developing extravagantly exemplar programmer. However, mainly due to different social structures and different cultural orbit between China and the I-J, the BBC and CATV in any case have several diversitys in governors, reinforcement resources and channel designs. In this essay, the background of the BBC and CATV get out be briefly introduced, allowed by an analysis of their similarities and differences.The BBC is the main frequent service broadcaster in the ASK. It was make in October 1922 by a group of leading wireless manufacturers (History of the BBC, 2005). Currently, the Corporation comprises 9 1-J-wide Tele spate Channels (See Appendix 1) and 10 1-J-wide Radio Stations. With its vision as to be the most creative, trusted organization in the world, the BBC leave behinds a wide range of distinctive programmer and services for its viewers and listeners (Purpose and Values, 2005). CATV which was schematic in 1958, is the national TV network of the Peoples state of China. Presently, CATV has 16 channels beam various programmer (See Appendix 2). The cove passion of CATV-I reaches over 94. 4% of the hit population of China, with the number of viewers exceeding 1. 15 trillion (Profile CATV, 2005). The bay window has been serving as a window for Chinese people to say the world better and for the world to get a better savvy of China. As the two authoritative media in the world, the BBC and CATV have made rattling(a) contribution to peoples life and cultures. There are some similarities in them.Firstly, tooth of them provide a comprehensive rage of programmer analogously or digitally in order to satisfy the needs of their users. Besides, with the development of modern technology, they are trying to us e internet to propagandist their programmer. Both of them have their own websites containing various contents much(prenominal) as programmer schedules, news, and contact methods. In addition, they also respect their users. Both of them are glad to listen to populace comments and regularly consult users in order to improve their work. However, the two media also have some differences.First of all, CATV is run by the central government of the Peoples Republic of China. On the other hand, the Bibs activities are currently governed by a imperial Charter a document that shapes the BBC, defining its objectives and functions. It is defyed by the stipulation between the BBC and the Government, which sets out how the BBC will meet its normal obligations, the services it will provide, and the standards it will meet (Your BBC Your Say, 2005). Whereas CATV serves its political role first, the BBC tends to represent the public sake and be free of political bias.Further much, CATV is mainl y funded by advertisements, whereas the BBC is funded by public subscription in the form of a License fee. CATV viewers do non need to pay for its programmer, but they need to watch a serving of advertisements during programmer. Advertisements during golden time such as the time after the CATV news show help CATV generate huge amounts of revenues. According to the latest data, CATV gained 8. 5 billion ARM from advertisements in 2005 (Profile CATV, 2005). The BBC, on the other hand, obtains its revenues mainly from license payers.It standard EH,940 million in science fees in the latest audited financial year 2004/2005 (Annual report 2004/05, 2005). The license fee guarantees that a wide range of high quality programs can be made available unrestricted to everyone and helps support production skills, training, and local or minority programmer (Plans, Policies and Reports, 2005). Besides, the absence of technical pressures allows programmer planners to be in direct contact with th e needs and expectations of the general public (Christopher 1999, p. 106).A majority of the BBC users prefer paying license fees rather than scratch advertisements, and over 52% of users surveyed held the opinion that the BBC would lose its independence if it relied on publicizing or sponsorship (Review of the Bibs Royal Charter A strong BBC, independent of government, 2005). Because of this distinguishing characteristic, compared with CATV, BBC may care more about license payers when deciding its future, and could be more independent of commercial interests. Although both the BBC and CATV are providing a wide rage of programmer for audiences, they still differ in the TV channel designs.It seems that CATV focuses such on the status of the audiences. For instance, it launches three international channels in quartet languages for foreigners and oversea Chinese. In contrast, the BBC lays stress on viewers life cycle. It designs channels match to different age groups Scabbiest is f or children under the six, CAB is for children from six to twelve, BBC 3 is for young from 16 to 34, and News 24 focuses on audiences above 55 (Yang, 2004). The difference in channel designs shows the different strategies in their market segmentations, which may be resulted by different roles they play and efferent users they face.