Marketing-Case Study on Dunkins Donut

MARKETING BT10303 Presentation on Case Study point Dunkins ring Group of Member ? Yelly Yong(YE 2007 7735) ? Heather Dyi(YE 2007 7733) ? Intan Arniesa(YE 2007 7729 ? Patrick Laing(YE 2007 7731) ? Mohd Raed (YE 2007 6892) Date of accounting entry ? 13th Sept 2009 Lecturer Name ? Ms Grace Phang existence of Dunkin Donuts pic pic Dunkin Donut is a gamely recognizable brand name. Its global presence, sloshed sales and known brand name are qualities that many community envy.The company has almost 5000 stores world wide-cut. Dunkin Donut attracts customers in large part because of troika key feature f its offering quality, variety and put up withability. The company self-respect itself on quality which makes freshness band and coffee. They offers variety doughnut and flavored coffees. The Dunkin Donut also offers convenience which easy access location. Fin whollyy, Dunkins Donut preserve be afforded by all level of customer. 1. Would you say that Dunkin Donuts is produc t lie or customer-oriented? Why? Dunkin Donuts are Customer Oriented because their primary aspiration is to get customer satisfaction which Dunkin Donut was attracting a customer from all level and keep providing a high quality menu gunpoint which they serving the customer with a variety doughnuts selection and a abundant coffee flavour with the reasonable scathe which can be afford by everyone.. ? Beside Dunkin Donut also work hard by providing high quality menu item and the best service to world wide customer just to earn customer loyalty. 2. What would you guess is Dunkin Donuts mission contestation? What are its corporate goals? Dunkin Donuts mission statement would be to emphasize the strong work ethic to make a good, fresh product, just for the customers. By this, Dunkin Donuts declared its mission as to give full commitment in giving the best value of its customers money at anytime. ? The corporate goals would be to be a fun company and to be the best doughnut and coff ee combo seller in the world by overlooking at least one of these attribute Doughnut selection, coffee flavor, price or location. 3. How would you tackle the issues of Starbucks and Krispy Kreme invading Dunkin Donuts turf? pic