Wendy's Franchise Essay Example | Topics and Well Written Essays - 1250 words

Wendys Franchise - Essay ExampleResearchers have pointed come out that the impact of the fast-food restaurant on the society is much greater and therefore the evolving competitive environment is pertinacious by the degree of operational freedom that these franchisees have in adding side dishes to the main menu and so on (Watson, Kirby, & Egan, 2002). This trend has been particularly marked during the last decade from 1999 to 2009. Wendys has acquired a reputation for openly encouraging its franchisees to be innovative.Modern fast food restaurants that consider making entry into a franchising contrast would have to adopt a strategy that would enable it to achieve intended results. There are a number of such options available to fast food restaurants such as those direct entry methods, e.g. export buying agency or a trading company and indirect entry methods, e.g. intermediate entry modes such as licensing and franchising. Its also desirable to go for a hierarchical arrangement w orry a merger, an acquisition or a wholly owned subsidiary.Franchising clear be defined as A form of business organization in which a firm which already has a palmy product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating downstairs the franchisors trade name and usually with the franchisors guidance, in exchange for a fee. It is a business sit around for anyone who wants to start up a business that they dont have an established business idea. consequently franchising has been in existence in over 70 countries worldwide with the sales of US$ 1 one thousand million (Sadi, 1997). In fact franchisee could be able to run a business under the particular soft touch name with the cooperation of a franchisor.When it comes to Wendys/Arbys fast food franchise in the USA it can be considered as one of the constantly growing combined