Marketing of Service- R Cubed Case Study Essay Example | Topics and Well Written Essays - 2500 words

Marketing of Service- R Cubed Case Study - Essay ExampleThrough internal marketing R Cubed has made promises with its dish out providers and encouraged them to offer best services to the clients. Human choice strategies provide the best way to the company to show concerns of the company towards employees.Theoretical human resource strategies which increase service quality by people include hiring the right people, developing the people, providing people needed support systems and retaining the best people.The underline belief found on which recruitment strategy of R Cubed was defined was to recruit people who knew what they were doing and had experience to achieve personal and company goals. Senior consultants from the market were hired and to lower authoritative culture no junior positions were defined. Moreover, the people who R Cubed hired to deal with the customers were not the researchers but they were the experienced managers who could better guide the customers by providin g them magnificent information.Various human resource strategies were introduced at R Cubed to keep the people motivated and to enhance their continuous development. The four months planning cycle was introduced in which any employees used to go off-site for review planning and discussion. Another aim of this strategy was to enhance employee participation and training them. R Cubed also conducted Ops meetings on hebdomadal basis so that all employees could understand the operations of various departmentsActually it was the belief of R Cubeds owners that learning environment and organization structure capture individuals to flexibly set their own pace. Education budget for each employee from support staff to director level equivalent to 10 percent of their gross fee was set. At the same time to achieve company objectives, the education budget was given on use it or lose it basis.Moreover, with the exception of sales staff,