Estee Lauder free essay sample

The company began in 1946 when Joseph Lauder and his wife Estee Lauder began producing cosmetics in New York City. They first carried only had four products: Super-Rich All Purpose Creme, Creme Pack, Cleansing Oil and Skin Lotion. Two years later they established their first department store account with Saks Fifth Avenue in New York. Over the next fifteen years they expanded the range and continued to sell their products in the United States. In 1960 the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong. In 1964 they started Aramis Inc. , which produced fragrances and grooming products for men. In1967 Estee Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors. This was followed by a Spirit of Achievement Award fromAlbert Einstein College of Medicineat Yeshiva Universityin 1968. In that year the company expanded again, opening Clinique Laboratories, Inc. We will write a custom essay sample on Estee Lauder or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Cliniquewas the first dermatologist guided (Dr. Norman Orentreich), allergy tested, fragrance free cosmetic brand created by Estee Lauder. Estee Lauders Clinique brand became the first womens cosmetic company to introduce asecond line for men when, in 1976, they began a separate line called Skin Supplies for Men. In 1981the companys products became available in theSoviet Union. In February 2004 the companys teen-oriented Jane business was sold; in April 2006, the professional-quality still a brand, which Estee Lauder purchased in 1999, was sold. Since 2008, Estee Lauder companies successfully launched multiple new product lines, including Grassoots Research labs, and in 2010 Estee Lauder announced the acquisition of Smashbox Beauty Cosmetics from the Factor brothers, great-grandsons of the legendary Max Factor. The company has had sometimes iconic spokesmodels, sometimes referred to simply as faces. Past faces for Estee Lauder include Karen Graham, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina Porizkova, Elizabeth Hurley, Carolyn Murphy, Anja Rubik, and actress Gwyneth Paltrow.