Harley-Davidsons strategy Essay Example | Topics and Well Written Essays - 500 words

Harley-Davidsons strategy - judge ExampleThis paper analyses the strategies which helped this follow to establish strong written report in international market.Our vision is to bring to pass dreams by providing extraordinary motorcycles and customer experiences, and by fuelling the passion for freedom in our customers (Harley-Davidson India). In other words, Harley-Davidson is exposed of delivering more than its customers expectations. While most of the companies promise more and deliver less, Harley-Davidson promises less and delivers more. This strategy helps the company to lift its corporate image immensely. Harley-Davidson is considering its customers as the most important elements in its business. Customers atomic number 18 getting high prime(prenominal) services before and the after the purchase of Harley-Davidson motor bikes. The company knows very well that the existing customers are as important as the new customers.Harley-Davidsons mission statement says that we ri de with our customers and apply this plentiful connection in every market we serve to create superior value for all of our stakeholders (HD Values). Harley-Davidson come with is providing individualized services to the customers. In other words, customers of Harley-Davidson have the luxury to get their motorbike after the customization process. The company is ready to do a lot of customization on its bike based on the demands of the individual customers. No other motorcycle manufactures are ready to do so. This strategy is helping the company to satisfy the customer needs in a better manner.Harley-Davidson is keen in improving companys reputation with the help of the observance of some of the key values. Some of the core values, followed in the companys dealing are tell the truth, be fair, keep the promises, respect the individual and encourage the intellectual curiosity (HD Values). unconnected many other companies, Harley-Davidson is keen in telling the truth to all its custom ers